Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and attain information from suppliers.
Marketing researchers use statistical methods such as quantitative
research, qualitative research, hypothesis tests, Chi-squared tests,
linear regression, correlations, frequency distributions, poisson
distributions, binomial distributions, etc. to interpret their findings
and convert data into information. The marketing research process spans a
number of stages, including the definition of a problem, development of
a research plan, collection and interpretation of data and
disseminating information formally in the form of a report. The task of
marketing research is to provide management with relevant, accurate,
reliable, valid, and current information.
A distinction should be made between marketing research and market
research. Market research pertains to research in a given market. As an
example, a firm may conduct research in a target market, after selecting
a suitable market segment. In contrast, marketing research relates to
all research conducted within marketing. Thus, market research is a
subset of marketing research
Wednesday, March 17, 2010
Marketing is "the activity, set of establishments, and processes for making, communicating, delivering, and exchanging offerings that have worth for patrons, clients, partners, and society at giant."Marketing could be a product or service selling connected overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. it's an integrated method through that firms build sturdy client relationships and build worth for his or her customers and for themselves.
Marketing is employed to spot the client, satisfy the client, and keep the client. With the client because the focus of its activities, it is concluded that promoting management is one amongst the foremost parts of business management. promoting evolved to fulfill the stasis in developing new markets caused by mature markets and overcapacities within the last 2-3 centuries. The adoption of promoting ways needs businesses to shift their focus from production to the perceived desires and desires of their customers because the suggests that of staying profitable.
The term promoting concept holds that achieving organizational goals depends on knowing the wants and desires of target markets and delivering the required satisfactions. It proposes that so as to satisfy its organizational objectives, a corporation ought to anticipate the wants and desires of shoppers and satisfy these a lot of effectively than competitors.