Tuesday, May 8, 2012

Learning online marketing

(Marketing) could be a method in satisfying human wants and wishes. So, all activities associated with the satisfaction of human wants and wishes are a part of the promoting concept. promoting begins with the fulfillment of human wants that then grow into somebody's need. as an example, human water must meet the requirements of thirst. If there's a glass of water then the thirst wants are going to be met. however humans don't solely wish to fulfill her wants however conjointly wish to meet his would like is as an example a glass of water that Aqua web complete and simple to hold. therefore these folks selected Aqua bottle to suit the requirements of hungry and in accordance together with her desires are straightforward to hold.

Process in fulfilling the requirements and wishes of people in general that is that the promoting concept. ranging from the fulfillment of the merchandise (product), value (the price), transportation (place), and promoting product (promotion). somebody who works in promoting is termed promoting. Marketers should have data in promoting ideas and principles for promoting activities are often achieved in accordance with human wants and wishes of shoppers, significantly those supposed. "

During now, the overall public typically believes that the success of a web site is calculated from the quantity of hits. however actually, the quantity of hits doesn't forever indicate success. Now, the question is "How does one market a product that you just have by means of on-line promoting excluding understanding the offline promoting mentioned higher than. 1st verify your goals first" Why wish to interact within the World on-line "Then. You produce a spread of ways say, ok.

online world could be a complicated world where numerous parameters that we tend to should perceive. What appearance within the eyes of our success, not essentially successful after we compare with different cases. On the contrary. major steps to beat them is to either set a transparent goal before we tend to act. you'll be able to sell virtually something on the web. you'll be able to build an outsized ad sales business to different sites. there's only 1 to be remembered by you, most of the autumn - never created a brand new product or service -

What ought to be done is to line the main target on existing market, realize what they need to shop for, and then produce one thing which will meet their wants. Once you'll be able to do it, will simply be for you to create them tuned in to your presence currently. Once you'll be able to show your presence and there'll be demand that you just sell, your product or service can by itself sold. Following this, many ways of on-line promoting (internet marketing). and therefore the author expects you to reach the net world. The authors congratulate those that wish to vary the pattern of offline promoting, to online, and sensible luck!

1. through newsletter
Dissemination of knowledge through newsletters are terribly effective, as a result of it directly toward the target. however it's a weakness, sometimes the recipient won't wish to open emails from senders who don't apprehend him.

2. through the classifieds
There are numerous websites that offer advertising service line, you'll be able to place through a sort of ad. Automatic no value, as a result of it's sometimes free sales promotions. however this kind of ad conjointly has shortcomings. sometimes folks are going to be lazy to browse one by one, from a series of ads that are listed. during this style of advertising there's no single image is displayed. however the tendency of individuals just like the image.

3. through banner ads
You can use this kind of ad. There are differing kinds of banner ads primarily based on their form. Typically, banner ads are interactive, and makes folks curious to click on it. value in fact you pay is directly proportional to the advantages you get through banner ads.

4. through ad sponsorship
The concept of advertising on this one could be a sponsor. You because the advertiser sponsoring the content column printed by a web site where you advertise. Featured content is content created by the web site. however the imagery or imagery very filled with your property. Banners around is your own.

5. through advertorial ad sort
Website where you place an advert can offer a special column that's used for the advertiser. From begin of content together with imaging / image of a full column with you as an advertiser. Content theme of one thing helpful to society however indirectly you have got to try to to promotion within the content, still as through banners. Never stop promoting for him, notwithstanding its type. whether or not offline or on-line. as a result of but it should be admitted there's no successful business while not it.

Citing the opinion of the author Rick Randall 1001 ways in which to plug Your Services: although You Hate to Sell, that the definition of promoting is something that's done to hunt, receive and keep the buyer or client. this implies that the foremost necessary factor in promoting is client service. Hopefully, through on-line promoting, you'll be able to target a way to build relationships with customers and prospective customers.

Sunday, May 6, 2012

Industrial market segmentation

Industrial market segmentation could be a theme for categorizing industrial and business customers to guide strategic and tactical decision-making, particularly in sales and selling. whereas government agencies and trade associations use standardized segmentation schemes for statistical surveys, most businesses produce their own segmentation theme to satisfy their explicit wants.

While like client market segmentation, segmenting industrial markets is completely different and tougher owing to bigger complexity in shopping for processes, shopping for criteria, and therefore the complexity of commercial merchandise and services themselves. additional complications embrace role of financing, contracting, and complementary products/services.

The goal for each industrial market segmentation theme is to spot the foremost vital variations among current and potential customers which will influence their purchase choices or shopping for behavior, whereas keeping the theme as straightforward as attainable (Occam's Razor). this can permit the economic marketer to differentiate their costs, programs, or solutions for max competitive advantage.

Saturday, May 5, 2012

Consumer-to-business (C2B)

Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay them. This business model is a complete reversal of traditional business model where companies offer goods and services to consumers (business-to-consumer = B2C). We can see this example in blogs or internet forums where the author offers a link back to an online business facilitating the purchase of some product (like a book on Amazon.com), and the author might receive affiliate revenue from a successful sale.

This kind of economic relationship is qualified as an inverted business type. The advent of the C2B scheme is due to major changes:

    * Connecting a large group of people to a bidirectional network has made this sort of commercial relationship possible. The large traditional media outlets are one direction relationship whereas the internet is bidirectional one.
    * Decreased cost of technology : Individuals now have access to technologies that were once only available to large companies ( digital printing and acquisition technology, high performance computer, powerful software)

Wednesday, May 2, 2012

Consumer-to-consumer (C2C)

Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered.

Consumer-to-consumer (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into concepting and developing a top of the line product or service that consumers are actively looking for is equatable to a Business-to-consumer (B2C) pre launch product awareness marketing spend.

Monday, April 9, 2012

Business to consumer

While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its products or services to consumers over the Internet for its own use. When most people think of B2C e-commerce, they think of Amazon, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. In addition to online retailers, B2C has grown to include services such as online banking, travel services, online auctions, health information and real estate sites. Peer-to-peer sites such as Craigslist also fall under the B2C category.

B2C e-commerce went through some tough times, particularly after the technology-heavy Nasdaq crumbled in 2000. In the ensuing dotcom carnage, hundreds of e-commerce sites shut their virtual doors and some experts predicted years of struggle for online retail ventures. Since then, however, shoppers have continued to flock to the web in increasing numbers. In fact, North American consumers adopted e-commerce so much that despite growing fears about identity theft, they spent $172 billion shopping online in 2005, up from $38.8 billion in 2000.

By 2010, consumers are expected to spend $329 billion each year online, according to Forrester Research. What’s more, the percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010.

In October 2010, an extension of B2C, B21 was coined (sometimes referred to as B2I). While B2C includes all manners of a business marketing or selling to consumers, B21 is specifically targeted towards an individual. B21 requires specific Personalization for that individual. B21 requires Insight in order to create the personalized experience.

Tuesday, March 13, 2012

Targeting and Positioning

One of the most significant uses of industrial market segmentation schemes is to make targeting and product positioning decisions. Companies chose to target some segments and downplay or avoid other segments in order to maximize their competitive advantage and the likelihood of success.

“There is a critical difference in emphasis between target market and [target] audience. The term audience is probably most useful in marketing communication”. (Croft, 1999) Target markets can include end user companies, procurement managers, company bosses, contracting companies and external sales agents. Audiences, however, can include individuals that have influence over purchasing decision, but may not necessarily buy a product themselves, e.g. design engineers, architects, project managers and operations managers, plus those in target markets.

Croft quotes Friestad, Write, Boush and Rose (1994) as stating that because the purpose of advertising is to persuade, consumers become sceptical of its methods and approaches [and indeed intentions]. However, while this may be entirely true in consumer marketing, the level of trust and reliance on marketing communication by industrial customers is fairly high due to the professional experience and knowledge of the industrial buyer. Some even appreciate advertising because it keeps them informed of the products and services available in the market.

Monday, February 20, 2012

Offensive marketing warfare strategies

In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Offensive marketing warfare strategies are a type of marketing warfare strategy designed to obtain an objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.
[edit] Fundamental Principles

There are four fundamental principles involved:

   1. Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
   2. Find a weakness in the target’s position. Attack at this point. Consider how long it will take for the target to realign their resources so as to reinforce this weak spot.
   3. Launch the attack on as narrow a front as possible. Whereas a defender must defend all their borders, an attacker has the advantage of being able to concentrate their forces at one place.
   4. Launch the attack quickly. The element of surprise is worth more than a thousand tanks.

[edit] Types of offensive strategies

The main types of offensive marketing warfare strategies are:

    * Frontal Attack - This is a direct head-on assault. It usually involves marshaling all your resources including a substantial financial commitment. All parts of your company must be geared up for the assault from marketing to production. It usually involves intensive advertising assaults and often entails developing a new product that is able to attack the target competitors’ line where it is strong. It often involves an attempt to “liberate” a sizable portion of the target’s customer base. In actuality, frontal attacks are rare. There are two reasons for this. Firstly, they are expensive. Many valuable resources will be used and lost in the assault. Secondly, frontal attacks are often unsuccessful. If defenders are able to re-deploy their resources in time, the attacker’s strategic advantage is lost. You will be confronting strength rather than weakness. Also, there are many examples (in both business and warfare) of a dedicated defender being able to hold-off a larger attacker. The strategy is suitable when
          o the market is relatively homogeneous
          o brand equity is low
          o customer loyalty is low
          o products are poorly differentiated
          o the target competitor has relatively limited resources
          o the attacker has relatively strong resources
    * Envelopment Strategy (also called encirclement strategy) - This is a much broader but subtle offensive strategy. It involves encircling the target competitor. This can be done in two ways. You could introduce a range of products that are similar to the target product. Each product will liberate some market share from the target competitor’s product, leaving it weakened, demoralized, and in a state of siege. If it is done stealthily, a full scale confrontation can be avoided. Alternatively, the encirclement can be based on market niches rather than products. The attacker expands the market niches that surround and encroach on the target competitor’s market. This encroachment liberates market share from the target. The envelopment strategy is suitable when:
          o the market is loosely segmented
          o some segments are relatively free of well endowed competitors
          o the attacker has strong product development resources
          o the attacker has enough resources to operate in multiple segments simultaneously
          o the attacker has a decentralized organizational structure
    * Leapfrog strategy -This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized.
    * Flanking attack - This strategy is designed to pressure the flank of the enemy line so the flank turns inward. You make gains while the enemy line is in chaos. In doing so, you avoid a head-on confrontation with the main force.

Wednesday, January 11, 2012

Strategic management

Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.

Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency." According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context." Strategic management includes not only the management team but can also include the Board of Directors and other stakeholders of the organization. It depends on the organizational structure.

    “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.