Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay them. This business model is a complete reversal of traditional business model where companies offer goods and services to consumers (business-to-consumer = B2C). We can see this example in blogs or internet forums where the author offers a link back to an online business facilitating the purchase of some product (like a book on Amazon.com), and the author might receive affiliate revenue from a successful sale.
This kind of economic relationship is qualified as an inverted business
type. The advent of the C2B scheme is due to major changes:
* Connecting a large group of people to a bidirectional network has
made this sort of commercial relationship possible. The large
traditional media outlets are one direction relationship whereas the
internet is bidirectional one.
* Decreased cost of technology : Individuals now have access to
technologies that were once only available to large companies ( digital
printing and acquisition technology, high performance computer, powerful